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55 Fitness Business Strategies for Success
This book will give you an insight into how we run Results Fitness, voted a Top 10 Gym in the USA by Men's Health Magazine, and listed as a Best Gym by Women's Health Magazine. Also featured on BBC World.
“Reading this book, as a fitness professional, will allow you to help more people while creating the business and life you want. Alwyn & Rachel Cosgrove have helped thousands of fitness professionals through their coaching and speaking. This book is a must have for any trainer serious about their success.”
- James Malinchak, featured on ABC’s Hit TV Show “Secret Millionaire”, Founder, BigMoneySpeaker.com.
“Results Fitness might be THE MOST PROFITABLE gym per square foot in the country! Learn from Alwyn & Rachel Cosgrove.”
-Thomas Plummer, National Fitness Business Alliance
“Rachel & Alwyn Cosgrove have spent the last decade building a very successful business. In 55 Strategies they will not only lead you in the right direction, but will save you thousands of dollars along the way. I would not attempt to open a fitness business without reading this book first.”
Ever wish you could be a fly on the wall at Results Fitness? Want to learn from the best trainers in the United States? Have you ever asked yourself “Why should someone train with me instead of with someone else?” If you haven’t asked this question, you should. We can help you with the answer.
What you may already know about Results Fitness:
• named Best Gym by Women’s Health
• featured on BBC World News
• consults with NIKE
• has 11 International Best Selling Books
• named Top 30 Motivators by Shape Magazine
• named Top 10 Gyms in America by Men’s Health Magazine
What you may not know about Results Fitness:
Behind the scenes, Results Fitness is made up of an extremely talented team of individuals who each bring something special to the table; working synergistically with each other to change the way fitness is done and leading the way. Everyone on the Results Fitness team is extremely talented, knowledgeable, and the best at what they do; constantly striving to be even better. The environment at Results is one that pushes and challenges each person to bring their best every day and be better today than they were yesterday. The culture is very positive, supportive, and consists of working together as a team. Every person at Results Fitness is in their sweet spot, meaning they are in the position they’re meant to be in, doing what they do best!
The Line Up...
Alwyn Cosgrove -- Co-owner of Results and author of The New Rules of Lifting series sharing his talk on the executive athlete. Rachel Cosgrove -- Co-owner of Results, author of The Female Body Breakthrough and Drop Two Sizes, and IDEA Personal Trainer of the Year giving a brand new, never done before talk covering programming, coaching, and the psychology of training figure and bikini competitors.
Amy Wunsch -- Founder of Results Fitness Physical Therapy, and creator of our Tune Up classes, she works closely with the Results Fitness team to keep our clients healthy. Elias Scarr -- Director of Marketing and master at sales, teaching trainers how to sign-up more clients than ever with his never fail sales strategies.
Craig Rasmussen -- Director of Continuing Education, Program Design Expert, and one of the best trainers in the United States sharing powerlifting training techniques he uses to guarantee success. Mike Wunsch -- Fitness Manager, Program Design Expert, and one of the best trainers in America with his tips on breaking through the psychology to coach your clients to excellent results.
Evolution of Personal Training Presentation DVD-Tested Methods to Transform Your Fitness Training Business
If you are a trainer or coach in this field - ask yourself if your business practice is the same as it was last year, or two or three years ago. Ask yourself if your programming has evolved to meet the demand's of todays consumer. If you haven't changed your model radically - you will be left behind in today's economy.
The only constant in today's business world is that everything is changing.
Your marketing has to be different. Your sales script has to be different. The services you offer have to be different. The actual workouts you put clients through have to be different (today's client is physically different and has different goals from even ten years ago).
It's time to evolve and reinvent.
This year for Perform Better I presented on the Evolution of the Fitness Profession - "tested Methods to Transform your Personal Training Business - and shared proven strategies that will allow your business to evolve and grow. This was my highest rated and attended talk ever.
We've just released a DVD of my presentation from the 2009 Perform Better tour.
This seminar covered strategies to completely evolve your training business and literally make you bulletproof in the current economy (and as usual with me - it's all battle tested - we're on track to have our best year ever in the gym). Businesses need to evolve and change. You literally need to reinvent your entire business identity every 3-5 years or you'll be left behind.
We cover: Understand that business is a system: If you don't have a system in place you are winging it. Business is too important for improv.
Understand the mindset of the client: "If you can see john smith through John smith's eyes, you can sell John Smith what John Smith buys"
Repositioning yourself in today's market : being a one-on-one clipboard holding, rep counter just won't work in the new economy
Semi Private Training / Group Training: how to implement different offerings and still maintain a high quality of programming
Fitness Programming for the 21st Century: today's clients have changed, their goals have changed and their demands have changed. We need to change the very product we are offering.
Bottom line: We need to RADICALLY change our business because our customers and prospects behaviors and psychology are changing.
21st Century Fitness Programming - Lecture on DVD!
Filmed live in Chicago 2008 at the Perform Better Seminar.
The fitness profession has changed rapidly in the last few years. Current programming cannot be the same as we used in the past. As our client's lives and needs have evolved, and we have learned more about human physiology - our fitness programming similarly needs to evolve.
This DVD is a perfect companion to our program design manual and will revolutionize your training programs - providing a complete solution for today's client.
Creating Breakthrough Moments for your Female Clients DVD lecture
Rachel discusses how to help your female clients achieve the body they have always dreamed of. Get real world coaching tools that are proven to work and that you can put to use with your female clients instantly! (80 min.)
One of the most requested things I am asked is “what is your favorite exercise for X?” or “if you could only do one exercise what would it be?”
You asked. We responded with the Results Fitness Exercise Library DVD Set
These are the most commonly used exercises at Results Fitness.
This 2-DVD set contains over 180 exercises with coaching cues, tips, instructions and explanations for why we use certain exercises.
The exercises are presented in order of difficulty, from the most regressed version of an exercise to the most advanced version.
The most commonly used exercises are recorded and given to you in a easy to understand, technically accurate video that will give you the tools you need to be confident in coaching clients and athletes.
This will give you an insight into the most used exercises at Results Fitness and allow you to replicate what we do in terms of exercise selection and coaching cues.
Results Fitness Fat loss Programming & Coaching Manual
This is the most comprehensive resource Alwyn and Rachel Cosgrove and the Results Fitness Team have EVER put together explaining their complete system to writing the fat loss programs they are known for. This manual includes step by step how to write extremely effective fat loss programs following the same system they use at Results Fitness for both their semi-private clients and their group members. You'll learn how they use the FMS to design a fat loss program, the components they include in each workout along with the periodization model they follow along with a sample print out of 4 phases of their exact template and 4 phases of an actual sample client program. You also get the exact nutrition advice they give, coaching cues they use and questions and psychological strategies they use. This is the ONE resource you need to take your results with your clients to the next level and get better results in less time which will set you apart from your competition.
RAMP (Range of Motion, Activation and Movement Preparation) takes the body through multiple planes of movement to improve mobility. RAMP charges up and excites the nervous system to prepare the body for the demands of the workout.
This two-disc set has everything you need to create a complete total body warm-up:
PowerPoint lecture covering the principles and rationale behind the RAMP system;
Basic and advanced templates to customize your own RAMP circuit;
Complete description of all exercise categories; and
Six real-time complete sample RAMP circuits. You’re on the RAMP to Success!
Designing Successful Semi-Private Training Programs - DVD
This DVD is Alwyn’s live lecture that covers the biggest mistakes in designing semi-private training programs, how to avoid them, and also teaches his method of program design for semi-private and small group classes. Includes footage of hands-on sessions as examples of how to put the DVD's information into practice.
"I've never seen a trainer control a room the way Alwyn Cosgrove does. At first glance it just looks like a great workout, but when you're truly engaged you see all the subtleties in what he's doing with the programming." - Fraser Quelch, Director of Training and Development, Fitness Anywhere Inc.
The Fitness Professional's Guide to The Female Body Breakthrough
The Fitness Professional’s Action guide to The Female Body Breakthrough includes all of the secrets behind Rachel Cosgrove’s best selling book, The Female Body Breakthrough.
This Action Guide Includes:
Secret Coaching Tools including the exact words to use, questions to ask and scripts to follow to pull the potential out in your female clients.
Business building strategies to become an expert in your niche. After putting the information in this product to action you will have more clients than you can handle.
Mindset and goal setting techniques guaranteed to work to overcome the psychological barriers your female clients put up.
Coaching cues to help your clients get the most out of their workouts making sure the time you spend with them is used as effectively as possible.
PLUS 4 All New Metabolic circuit workouts to use with your clients
TWO DVDs including over 120 exercises explained and demonstrated
AND a BONUS CD containing every document (15) you need ready to print including workout sheets, goal setting sheets and handouts for your clients. PRINT THESE OUT IMMEDIATELY AND PUT THEM IN TO PRACTICE WITH YOUR CLIENTS RIGHT AWAY!
Training Strategies for Fat Loss Clients - Lecture with Alwyn Cosgrove - DVD
In today's society, personal training clients want and expect great results. However, in a time challenged society, it's almost impossible to cover all the fitness needs of the client. This session will cover exactly how to develop an individualized training program that will maximize client results in the least amount of time. Alwyn will cover how to create and execute a specific fitness program, backed by the latest science and research.ONLY 39.95
If it weren’t for dead guys, we’d probably never have started doing crunches. That’s because for years, much of our knowledge of the way muscles work was based on the study of human cadavers. By looking at the anatomy of corpses, modern scientists figured that the function of our abdominal muscles must be to flex the spine. Which is exactly what you do when you perform a crunch, a situp, or any other move that requires you to round your lower back. As a result, these exercises were popularized as the best way to work your abs. But the reality is that your abs have a more critical function than flexing your spine: Their main job is to stabilize it. In fact, your midsection muscles are the reason your torso stays upright instead of falling forward due to gravity. So your abs and lower back actually prevent your spine from flexing. The upshot is that if you want better results from your core workout, you need to train your abs for stability. The future of abdominal training is a focus on dynamic stabilization – not movement. Our new DVD – Ultimate Core Training – 21st Century Torso Training is now available. This DVD contains a multitude of exercises and progressions and non-traditional core training.
Drop Two Sizes: A Proven Plan to Ditch the Scale, Get the Body You Want & Wear the Clothes You Love! (Women's Health)
Groundbreaking research has shown that weight loss does not equal fat loss. The dreaded number on the scale and emotional backlash that come with years of frustrating yo-yo dieting is often what holds readers back from successfully losing weight. Women’s Health fitness expert Rachel Cosgrove empowers readers to finally do what they’ve always wanted: throw out the scale!
Readers start by creating a personalized action plan that includes a commitment to the program and to themselves. Cosgrove walks them through invaluable goal-setting skills, helpful strategies, and behavioral techniques that they can use daily to guarantee success. More importantly, readers will learn to finally let go of the number on the scale and focus on losing inches and fitting into their favorite skinny clothes! Drop Two Sizes includes effective, at-home strength and cardio routines that require little more than two dumbbells, as well as day-by-day menus, recipes, and suggestions for planning and cooking healthy meals, with the help of registered dietitian Chris Mohr, PhD, RD, CSSD.
Packed with helpful advice and the powerfully inspiring stories and before-and-after photos of real women who have lost two clothing sizes (and more!) over 8 to 12 weeks, Drop Two Sizes proves that anyone can change their body and their life, for good!
The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want
The ultimate guide to strength training for sustainable fat-loss, increased energy, and healthy body image for women who want to be in great shape, look amazing, and feel sexy and empowered
The key to losing fat and getting a strong, sexy body can’t be found in the pages of some fancy diet book. It can’t be found in a magic pill. According to strength coach, Rachel Cosgrove, the key to shedding fat and keeping it off can only be found on the strength-training floor. After trying—and failing—diet after diet, hundreds of women have turned to Cosgrove and her revolutionary Fit Female strength training program to finally get the fit, strong, and healthy bodies they’ve always wanted. Her clients have lost up to 70 pounds, dropped up to six dress sizes, and drastically changed their body shapes and muscle-to-fat ratios.
Now any woman can get the same results with The Female Body Breakthrough. A program for every female who is tired of starving herself, exercising for hours with no results, and feeling bad about it all, this revolutionary plan uses a combination of innovative strength training and sensible nutrition. The 16-week program includes:
Written in an accessible, girlfriend-to-girlfriend tone, The Female Body Breakthroughdelivers doses of motivational advice, testimonials from real Fit Females, and all the know-how any woman needs to get a strong, healthy body.
In this book, the title Get With The Program has a particularly important meaning for readers. The Celebrity Experts® who have written this book all wish you to enjoy great health. With time at a premium for the typical reader, they show you various programs and methods to follow in order to improve or maintain your good health. Working with clients who come to them in varying states of health and conditioning, these health and fitness coaches, the very same Celebrity Experts® have developed successful programs. Their clients range from professional and student athletes, as well as busy executives and retirees, all the way to pregnant-moms. They offer you information on proven programs that their clients use, and, without exception, discuss healthy living within the confines of fitness, nutrition, accountability and mindset. While they encourage you to Get With The Program, these Celebrity Expert® authors touch on a variety of topics, including developing a mindset to change your body to meet a goal. (You may have weight loss and time-constraint reasons as part of your requirements.) The importance of implementing their health routines to meet your goals will mean that you don't have to use the New Year's Resolution method for change (and its low success-rate) - which you may have tried before. It really is easier to Get With The Program to accomplish your goals... Cheers! Here's to a happier and healthier future!
A fitness guru and a strength-training expert boil down the most recent findings on weight lifting and fitness to create a program of workouts that focus on the six "real-life" movements at which the body naturally excels.
A revolutionary method of weight lifting using today's science for maximum results.
In "The New Rules of Lifting," fitness guru Lou Schuler and strength-training expert Alwyn Cosgrove boil down the most recent findings on weight lifting and fitness to create a program of workouts that focuses on the movements at which the body naturally excels. These six "real-life" movements-squat, bend, lunge, push, pull, and twist-compose three complete programs for three distinct goals: fat loss, muscle gain, and strength improvement.
At home or at the gym, these routines can be mixed and matched for a year's worth of workouts that will keep boredom at bay and lifters challenged long after most plans have called it quits. And while coordinated, useful muscles will always turn heads at the beach, they'll also help you live better and longer. Besides providing comprehensive workout programs, "The New Rules of Lifting" covers much-needed background on aspects of lifting that are often overlooked, like warming up, nutrition, and meal planning. Throughout, Schuler and Cosgrove debunk strength-training myths, troubleshoot dangerous pitfalls, and clearly illustrate moves with black-and-white photographs.
The New Rules of Lifting for Women: Lift Like a Man, Look Like a Goddess
Finally, a weight-training book that doesnt treat women like weaklings. This book is for the woman whos ready to throw down the Barbie weights and start a strength and conditioning program that will give her the body she wants. Illustrated.
Finally, a weight-training book that doesnat treat women like weaklings. If you believe what most womenas magazines tell you, muscles can be ashaped, a atoned, a and asculpteda with nothing more than a little dumbbell that weighs less than a can of peas. But muscles arenat modeling clay, and the only way to transform them is to strengthen them. The New Rules of Lifting for Women is for the woman whoas ready to throw down the aBarbiea weights and start a strength and conditioning program that will give her the body of her dreams. The book puts to rest the shop-worn notion that women who train with heavy weights will bulk up. Nonsense Women simply donat have enough testosterone to pack on muscle like a bodybuilder. Hereas the truth: lifting weights not only makes you stronger, it also makes you leaner. In fact, most women would have to run twice as long to receive the same fat-burning benefits as weight lifters. A better workout in less time may sound too good to be true, but champion trainer Alwyn Cosgrove creates six monthsa worth of workouts that will build strength, burn fat, and rev up the metabolism. His total body workouts target all the major muscle groups, and each exercise is accompanied by clear black and- white photographs that illustrate proper technique and form.
A nutrition plan is another key feature of the book. To gain strength you have to feed muscle, and nutritionist Cassandra Forsythe has designed a regimen to achieve this goal. She strongly recommends small, frequent meals and offers meal plans, along with fifty recipes, to satisfy womenas special needs through breakfast, lunch, dinner, and snacks. The New Rules of Lifting for Women will become thestandard for smart women who take their fitness goals seriously.
The New Rules of Lifting for Abs: A Myth-Busting Fitness Plan for Men and Women Who Want a Strong Core and a Pain-Free Back
An expert fitness team shares its cutting-edge program for achieving phenomenal abs-in just three hours a week.
In The New Rules of Lifting for Abs, Schuler and Cosgrove deliver more than the standard bunches-of-crunches approach to abdominal training. Although building those ab muscles is important-no question-Schuler and Cosgrove also help you understand that doing so is useless in isolation. That's why The New Rules of Lifting for Abs offers a full-spectrum conditioning system designed to get you stronger, leaner, more muscular, and more athletic. Within each workout, you'll get:
Dynamic warm-ups to help awaken and activate your muscles
Core training to build balanced stability, endurance, and strength in your abs, lower back, and hips.
Strength training to increase your strength, power, and muscle mass.
Metabolic work to burn fat and improve your overall conditioning.
Debunking myths and focusing on the moves and techniques that burn fat, The New Rules of Lifting for Abs will have you shedding fat, building muscle, and showing off your lean, athletic midsection faster than you ever though possible.
The New Rules of Lifting for Life: An All-New Muscle-Building, Fat-Blasting Plan for Men and Women Who Want to Ace Their Midlife Exams
A customizable fitness program created for middle aged adults who want to lose weight, revitalize energy, and build habits for increased longevity.
Today’s exercising adults are caught in a bind: Those who take it seriously and work out aggressively can end up with chronic aches and injuries because they don’t know how to adjust their programs as they get older. And those who take it easy may end up with overfed, underdeveloped, injury-prone bodies.
Lou Schuler and Alwyn Cosgrove, fitness experts and authors of The New Rules of Liftingseries, know all too well that these readers need a program of their own. That’s because they are just like these readers. So they set out to create a new template for exercise, one that delivers real results but is flexible enough to accommodate individual limitations.
The New Rules of Lifting Supercharged: Ten All-New Muscle-Building Programs for Men and Women
This supercharged new edition of The New Rules of Lifting features all-new workouts to build maximum muscle in both men and women. Lou Schuler and Alwyn Cosgrove’s The New Rules of Lifting, The New Rules of Lifting for Women, and The New Rules of Lifting for Abs have revolutionized how people lift weights.The New Rules of Lifting Supercharged is a total reboot of the weightlifting workout book that launched the series in 2006, packing even more power on every page. Featuring ten completely new workouts for both women and men, Supercharged emphasizes four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push, and pull. In addition, Cosgrove’s updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . all in just three hours a week of exercise. Another big change from the original New Rules of Lifting is a self-customized workout system. Readers can choose their own exercises from a menu for each movement category, allowing beginner and advanced lifters to get tremendous results from the same basic plan. Each workout ends with a “finisher”—five to ten minutes of fun but high-effort drills such as complexes, intervals, and density training, with the choice of the reader’s favorite exercises. The ultimate guide to total-body strengthening, this supercharged edition of The New Rules of Lifting will lift readers to stratospheric results.
Changing The Way Fitness Is Done! In our eternal quest for good health and fitness, we often wish for a magic potion or pill to make us fit and keep us in good health forever. Most of us don't have the time to exercise and have become more and more sedentary as technology takes over, becoming glued to our desks. In the fitness industry, over the years, we have seen a dramatic decrease in the activity levels of clients showing up for their initial assessment. People are showing up in worse and worse shape each year. The advice from the Celebrity Experts® in this book will turn this around with an approach that is changing the way fitness has been done in the past. The methods in this book don't take a lot of time and are extremely effective. These Celebrity Experts® bring us the best results and the bodies we want, using their knowledge, experience and proven methods. Reading their chapters and following their advice will truly change your fitness, health and lifestyle, giving you the results you desire. The greatest wealth is health. ~ Virgil
Physical fitness is not only one of the most important keys to a healthy body; it is the basis of dynamic and creative intellectual activity. ~ John F. Kennedy It is a well-established fact that we depend on our fitness and good health to lead a long and productive life. In our childhood, we feel invincible, and often think that way. So how can we protect our good health as we get older - in order to maximize our productivity and enjoyment of life? Have any of the following questions ever occurred to you? Is there a secret to losing weight and/or building muscle mass? Is there a secret to maintaining your body size/ shape when you get it to where you want it? Is there a health or fitness secret that would help you that is not being shared? The answers to these and many other questions lie inside the pages of this book. The Celebrity Experts® who authored this book have been through many of the same phases that you have gone through - in their quest for answers. These Celebrity Experts® share their expertise and knowledge of mindset, nutrition and fitness to assist you in your quest for better health and an improved body. These men and women have been guiding and training others like yourself to attain the level you aspire to - to be the best that you can be - to use a familiar term. This book is called The FIT Formula for a reason. Here is an opportunity to finally come to terms with your long-term goal. In the immortal words of an unknown author - we must ... COMMIT TO BE FIT!
Total Body Breakthroughs: The World's Leading Experts Reveal Proven Health, Fitness & Nutrition Secrets To Help You Achieve The Body You've Always Wanted But Couldn't Until Now!
Lose weight, get fit, and tone up now! It seems like every day that we turn on the television or open a newspaper or flyer, we are being sold a new fitness scheme. "Just do this one exercise" or "Just eat this one food" is often the strategy being advertised. These are particularly evident in time for New Year's resolutions. By now, we all know those don't work, but we're also left wondering what does work? How can we achieve a new level of fitness-no matter what level we're at today? In this book, twenty-nine leading fitness professionals, nutritionists, and athletic coaches from around the world come together to share their proven strategies for health, fitness, and nutrition to help you achieve your very own total body breakthrough.
I do not know anyone who has got to the top without hard work. That is the recipe. It will not always get you to the top, but it should get you pretty near. ~ Margaret Thatcher Women Who Mean Business features Celebrity Experts® who have achieved outstanding success in their fields. They offer you both their knowledge and their experience to inspire you to do the same. From astronauts to poets to physicists to world leaders, the 20th century was replete with successful women who shattered the stereotype of the "weaker" sex.
Too often these accomplishments went un-lauded. In the vibrant twenty-first century, women are demonstrating that they are equally capable of succeeding in the entrepreneurial world; in fact, not just succeeding but leading. Women Who Mean Business celebrates leading female entrepreneurs and the achievements (and failures) that propelled them to where they are today.
Our authors reveal techniques and methods used in the online world and the New (Social) Media, ways to attain goals, the principles of delegating, lead sourcing, lessons learned from mistakes in the corporate world, and numerous others. Such positive motivation from today's leaders makes this an exciting and crucial read for all who desire to learn the proven techniques used by successful businesswomen. Wouldn't it be great if you could learn from the mistakes of others and shorten your road to success? The Celebrity Experts® in this book draw their material from a rich background of experience and entrepreneurialism. If you dream of joining their ranks, the following expresses it all: May the dreams of your past be the reality of your future. ~ Author Unknown