Your marketing has to be different. Your sales script has to be different. The services you offer have to be different. The actual workouts you put clients through have to be different (today’s client is physically different and has different goals from even ten years ago). It’s time to evolve and reinvent. This year for Perform Better I presented on the Evolution of the Fitness Profession – “tested Methods to Transform your Personal Training Business – and shared proven strategies that will allow your business to evolve and grow. This was my highest rated and attended talk ever. We’ve just released a DVD of my presentation from the 2009 Perform Better tour. This seminar covered strategies to completely evolve your training business and literally make you bulletproof in the current economy (and as usual with me – it’s all battle tested – we’re on track to have our best year ever in the gym). Businesses need to evolve and change. You literally need to reinvent your entire business identity every 3-5 years or you’ll be left behind. We cover: Understand that business is a system: If you don’t have a system in place you are winging it. Business is too important for improv. Understand the mindset of the client: “If you can see john smith through John smith’s eyes, you can sell John Smith what John Smith buys” Repositioning yourself in today’s market : being a one-on-one clipboard holding, rep counter just won’t work in the new economy Semi Private Training / Group Training: how to implement different offerings and still maintain a high quality of programming Fitness Programming for the 21st Century: today’s clients have changed, their goals have changed and their demands have changed. We need to change the very product we are offering. Bottom line: We need to RADICALLY change our business because our customers and prospects behaviors and psychology are changing.