Craig spent several years in Indianapolis, Indiana, working as a fitness coach at a private training facility, and a strength coach at the high school level. Prior to that, Craig worked as a full-time physical education teacher at the middle school level in Santa Monica, California. Craig received his BA in Physical Education from CSU Chico. He grew up in Ventura, attending Buena High School, with basketball being his sport of choice.
Craig became passionate about weight training following his freshman year in college when his junior college basketball coach listed that two of his weaknesses were his strength and his size. This proved to be great motivation for him and he is now a competitive powerlifter and a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.